Semalt – SEO rocks!
Online businesses have been booming for a while, but this year, the humble website has become even more essential.
However, simply launching a website is not enough for most businesses with an entire world of competition available at the click of a button.
To get noticed, people need to know who you are and what you do, with search engines being the first place they will look.
That’s where SEO comes in and why it rocks.
SEO can take a website from sitting at the bottom of the Google search results, all the way to the top. It can make a business stand out from the crowd and appear in front of the right online audience, at the right time.
But for many people, SEO is a mystery.
It doesn’t have to be that way though. With some expert help, SEO can become a powerful marketing tool, and one all business owners should consider for their website.
Want to know more? Let’s take a deep dive into how SEO works and what it can do for you.
Who is SEO for?
Okay, you now know a bit more about SEO and that it can do wonders for an online presence. But you may still be wondering, “is it for me?”
If you have a website, then yes, it is.
No matter what type of business you have, if you are online and you want to attract more potential customers, then SEO is absolutely for you.
Here is an example of SEO in action.
A cosmetic and plastic surgery company in Turkey wanted to increase web traffic through SEO. The aim was to raise the profile of the business and increase sales in the UK market.
To achieve the goal, the clinic hired SEO experts who created unique content for the website, alongside other SEO techniques.
Within six months, web traffic increased by 1,454 per cent and the website made it into the TOP-10 in search engine results for cosmetic and plastic surgery queries. Even better, attendance at the clinic increased by 14 times.
The success of the campaign led to business growth for the client and an expansion of their services across new regions.
Could this have been achieved without the help of SEO experts? Perhaps. But it would have taken a long time and a lot of effort to achieve the same results.
Why work with SEO experts?
As we just found out, there are huge benefits to working with experts.
That’s because becoming an expert doesn’t happen overnight. It takes time to learn a craft and gain knowledge.
Think about a car breaking down. What do people usually do? They call a mechanic because they don’t have the expertise or the time to fix the problem, but the mechanic does.
The mechanic has completed the training and used those skills on a daily basis to fix all different kinds of problems. That’s what makes him or her an expert in their field.
The same applies to SEO.
Anyone can read about it and try to implement SEO techniques. But without the experience and the knowledge of how it really works, it’s unlikely to be successful. Or at the very least, it will be time-consuming.
Instead, working with SEO experts can simplify the process and get positive results – fast.
Working with Semalt
Semalt is a Full-Stack Digital Agency that has been built by a team of experts in SEO, IT and marketing. Their aim is to make online businesses successful by helping clients to make the most of their websites through the application of SEO tools and techniques.
For a decade, Semalt has been working with clients around the world from its headquarters in Kyiv, Ukraine. During that time, more than 5,000 websites have been optimized to reach the top of Google search results by using Semalt’s SEO solutions.
Here are the core services that Semalt provides:
- SEO promotion
- Web development
- Advanced analytics services
- Content creation
- Video production
All of this is based around Semalt’s two core solutions to guarantee SEO success – AutoSEO and FullSEO.
Let’s take a look at what’s involved and how to get started with these SEO tools.
Semalt’s SEO solutions
AutoSEO and FullSEO are both designed to get positive results for clients.
The difference is that AutoSEO is aimed at short-term objectives or SEO beginners. Whereas FullSEO uses more advanced SEO techniques and is designed for long-term business projects, e-commerce companies and entrepreneurs.
For smaller businesses that want to increase site traffic but don’t want to make a big investment until they have seen real results, AutoSEO is the go-to product. Especially as Semalt promises 100 per cent effectiveness with this solution.
So, how does it work?
AutoSEO starts with a report on the current status of your website, a bit like an audit. Then, an SEO specialist completes a full analysis to identify errors and make improvements.
Next, SEO engineers get to work by selecting traffic-generating keywords that are relevant to the business niche. Once that has been established and the keywords have been distributed throughout the website, Semalt’s technology starts to build backlinks to relevant web resources.
Finally, AutoSEO customers receive daily updates on how the promoted keywords are ranking, as well as regular analytical reports.
Semalt’s FullSEO is an integrated solution for larger businesses or people with several companies. It’s also more expensive than AutoSEO, so it’s for people that are willing to invest extra money into a more advanced tool.
FullSEO follows similar principles to AutoSEO, but the solutions are based on in-depth analysis and a review of competitors. FullSEO also guarantees significant website traffic growth with a high conversion rate.
As part of the FullSEO solution, Semalt ensures that a website is fully compliant with SEO standards. This is done by:
- Creating meta tags for keywords
- Improving the website HTML code
- Removing broken links
- Enhancing website interlinking
Other benefits of FullSEO include website development and the creation of original SEO-friendly content.
Basically, FullSEO is designed to send a website to the top spots in Google search results.
Using website analytics
The key ingredient in the success of Semalt’s solution is the use of analytics to tailor the service for each individual client.
However, the term “website analytics” can generate confusion, so let’s have a quick look at what it means and how the process works at Semalt.
Website analytics is used to monitor the effectiveness of digital marketing and for tracking the market position of your business and main competitors.
But why is it important?
Regular monitoring is essential for understanding the full scope of a business market, no matter how big or small the niche might be.
Primarily, website analytics helps to establish relevant keywords and keep an eye on performance. But it’s also useful for identifying fresh opportunities, such as brand development on a regional basis, or new avenues for product distribution.
At Semalt, the team uses all analytical data required for tracking the growth of websites and identifying any potential barriers. Website analytics is a crucial part of the SEO puzzle and, with expert help, it can be used to transform a site into an effective business tool.
That’s why SEO rocks.
Getting started with SEO
Now that you’ve had a crash course on SEO and website analytics, you’re probably wondering what it’s like to work with Semalt.
First, Semalt is a global company with a multilingual team speaking English, French, Italian and Turkish, amongst other languages.
Second, getting started with AutoSEO is super easy and inexpensive with a 14-day trial for just $0.99. You can choose a plan to run for one month, three months, six months or one year. It’s a good way to sample a taste of SEO expertise before jumping into FullSEO.
Finally, Semalt offers customer support 24/7, which means that wherever you are in the world, you can contact a member of the team for help and advice. You can even meet the team online by visiting the About us page on the website.